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    Should you go for a digital marketing career in India?

    Digital Marketing career in India

    Well, the answer is an obvious “Yes”!

    These days everything is available on the world wide web, and everyone is on it, even more so during the pandemic. A simple marketing curriculum can lend you a helping hand in being able to serve as an online advertiser building brands from scratch. This article covers everything that you should know to march on this fruitful journey of building a digital marketing career in India.

     

    Why should you go for digital marketing?

    Let’s explore the several reasons which make the field lucrative.

    • It is one of the most dynamic fields. Technology is ever-changing, and this field will undoubtedly keep you on your toes, hungry for more knowledge every single day.
    • There is absolutely no shortage of career options. Love coding? Become a web designer. Have a flair for words? Explore content marketing.
    • Enjoy the maximum flexibility as you live the life of your dreams. Bid farewell to boring formals and think out of the box.

     

    Major roles in digital marketing

    You can either go for specialization in one field or be a jack of all trades in the digital marketing field. The salaries listed along with the job descriptions will also help you in answering a pertinent question: Is a digital marketing career worth it?

     

    A digital marketing manager or Digital director

    The apex post in this field demands an experience of at least 5-7 years. This person is in charge of the entire strategy from the word go – right from tactics that will be magnetic for more traffic and implementing effective digital marketing campaigns to regularly updating the website of the company.

    Average salary – Rs 7 lakhs – Rs. 10 lakhs p.a.

     

    Web developer and web designer

    Websites today are acting like 24*7 salespersons. While the scope of web development is limited, web designing is pretty broad in its arena. This field involves designing, coding, and giving concrete shape to awesome websites which will make the entire UX smooth as butter. Knowledge about JavaScript, jQuery, HTML, CSS, and web programming is essential to leave your mark here.

    Average salary – Rs 3 lakhs to Rs 5 lakhs p.a.

     

    SEO executive/expert

    What is seen is sold, and SEO experts make a brand visible. They are the masterminds behind ranking a website at the top of the search engines. Their job includes making sure that the content on the website is search engine friendly and has appropriate keywords. They also need to be armed with the knowledge of the best SEO tools in the market. CreativesbyDST has the best SEO experts in Noida on board.

    Average salary – Rs 2.5 lakhs – Rs 6 lakhs p.a.

     

    PPC/SEM expert

    An ad can either intrigue you to know more about a company or drive you away by irritating you. PPC and SEM Experts work relentlessly to come up with the best advertising strategies. There is a tremendous demand for these professionals as every company needs leads to function. Right from knowing PPC keywords, splitting ad groups, refining landing pages, and providing robust suggestions for ad copies and beyond, these experts know it all.

    Average salary – Rs 3.5 lakhs – Rs 5 lakhs p.a.

     

    Content marketer

    Content is king. If reading certain webpages irks you and reading others inspire you, and if you believe that your skill with words can do wonders for a brand, don’t bat an eyelid before joining this bandwagon. If the right trends are followed and there is coordination between the team; the right content can do wonders. Getting into this field requires you to have an impeccable grasp of the English language. A creative bent of mind will surely take you a long way in this field.

    Average salary – Rs. 3 lakhs – Rs. 5 lakhs p.a.

     

    Inbound marketer

    The responsibilities of an inbound marketer and content marketer are often quite overlapping, and thus many companies need them while some do not. When looked at separately, an inbound marketer is more inclined towards managing the sales funnel and conversion at each stage of the buyer’s cycle. Drip marketing, lead nurturing, and conversion rate optimization are some of the crucial components of this work profile. Content marketing is a part of the inbound marketing process.

    Average salary – Rs. 3 lakhs – Rs. 5 lakhs p.a.

     

    Social media marketing expert

    While the task of circulating owned content on social media can be quickly done by content marketers too, engaging in paid advertising is an entirely different ballgame. For instance, while Facebook marketing is crucial, it has also become highly technical. New features are added every day, and you need an expert to leverage them in the best manner.

    Average salary – Rs 3.5 lakhs – Rs 7 lakhs p.a.

     

    Other roles

    If none of these roles suit you, fret not because there are other roles too, which might be more catered towards certain companies. They include –

    • Analytics manager
    • CRM manager
    • E-mail marketing and E-commerce managers
    • Digital agency account directors

    No matter which field you choose, there is an immense career and salary growth in digital marketing.

    Now there are numerous courses available from the best institutes like Digital Vidya, HubSpot, and Coursera. Are you determined to make a career in digital marketing but confused about where to start? What’s better than taking advice from the aces in the field? CreativesbyDST is the best digital marketing and SEO company in Noida. What are you waiting for? Reach out to us for helpful digital marketing career advice now!

     

    Summary

    This article discusses how digital marketing is one of the hottest courses available right now. Further, the various fields that one can explore and the average compensation, are also discussed.

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