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    Factors of Search Engine Marketing to Optimize a Website

    Optimize a website

    Search Engine Optimization, or SEO, is the need of the hour. It involves a complex series of actions and steps, according to the latest trends. For every business from a brand new start-up to a multinational company, it is essential to optimize the brand’s digital presence to increase Search Engine Results Page (SERP) rank and thus, attract traffic to the website. Whether you choose to hire an SEO Service Provider Company or do it yourself, it is good to know the basic website optimization strategies.

    Optimized Content

    Quality website content is not only crucial for converting customers; it also plays a valuable role in improving your SEO. Curate relevant, engaging, high-quality, and optimized content on your website; that will help you gain a high Return on Investment, or ROI.  Regularity ensures that the search engine algorithm picks up your content often, thus improving your ranking.

    Trending Keywords

    When people search for a specified string of words on a search engine, they see the web pages that feature keywords relevant and similar to that search on the results page. With the use of trending relevant keywords on your page, your website appears on the search results more often and ranks higher. Therefore, the chances of more people coming across your brand and visiting your website increases.

    Media Optimization

    Media, such as images and videos, are a great way to connect with people and effectively deliver more information. However, they can slow down your website immensely, affecting SERP, and this is where comes the need for optimization. Choose less heavy formats such as PNG and GIF so that they load faster. If needed, reduce the dimensions of the image and compress the size of the video. However, while lowering the quality, do ensure that it does not appear blurry and unclear. The key to optimized media is balance.


    An important factor of optimization is metadata such as meta title, meta descriptions, and meta tags. These offer viewers a clarity of what they can expect from your page. While it might not be directly involved in increasing SERP ranks, it does play a role in offering better visibility to your website. Optimized metadata helps in the improvement of click-through rate, or CTR. It also enhances the user’s perception of the quality of your website and what they can expect.

    Website Speed

    Google has a preference for websites that offer a comfortable user experience. That is why website loading speed plays a vital role in website optimization. A fast-loading page increases your dwell time, which is; the time a user spends on your website before going back to search results. It is critical for a high ranking. Remove any redundant content or tags, optimize media, and build a faster website that users would like to stay-on, and consider doing business with.

    Device Compatibility

    People use a variety of devices, such as smartphones, tablets, laptops, PCs, to access the internet, and thus, arises the need for a website that is compatible with every kind of device and works seamlessly, no matter where you access it from. It improves the overall user experience, which is a highly favorable factor for search engines. Using Responsive design is an excellent step towards better website SEO.

    The landscape of SEO Marketing is dynamic, fluid, and ever-changing. Thus, it is vital to always stay on top of the latest trends to succeed. It requires a lot of study and effort. Experts often recommend hiring Startup SEO Services, at least at the beginning of your optimization journey. 

    CreativesByDST is one of the leading, and most trusted SEO companies in India, offering SEO services for small businesses.

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